ugg boots shops Boots is CUTTING the cost of razors and eye cream after a ‘sexist pricing’ petition
Boots has revealed it will be cutting the cost of razors and eye cream after a ‘sexist pricing’ petition showed women are charged more than men for bathroom essentials
She called on Boots chief executive Simon Roberts to ‘review your sexist pricing’.
In a statement on the Boots website, the company said it had never operated a pricing system that discriminated against women ‘so we were surprised and disappointed to see recent examples in the press that did not reflect our own standards’.
It said: ‘We immediately conducted a review on all Boots own brand and proprietary ranges to better understand the cited examples. This review has reassured us that for Boots own brands the two reported examples, Boots disposable razors and Botanics eye roll on, are indeed exceptional cases which do not completely meet our principles and we are taking action to correct these prices.
‘Following the review of Boots own brand ranges, we are speaking to our suppliers to ask them to conduct similar reviews of their brands, however we cannot comment further on their pricing that would be a matter for the brands themselves.’
The petition also revealed that Boots eye cream was 9.99 for women, left, and 7.29 for men, right
Last month The Times newspaper released findings that the cost of clothes, beauty products and toys for females are routinely higher than equivalent items pitched at males.
Across all products with different prices, those aimed at women were 37 per cent higher on average, the newspaper said.
In one case, Tesco charges double the price for 10 disposable razors which are pink, while Levi’s 501 jeans for women are on average 46 per cent more expensive than the men’s version, according to the newspaper.
Maria Miller, chairwoman of the Women and Equalities Committee, said retailers could be called to Parliament to face questioning over the disparities.
She told the Press Association: ‘Retailers need to explain how they can be charging such different prices for items which look identical.
‘It’s an excellent piece of research and it’s something which the committee will be considering whether we should take further.
‘This is just the sort of thing the Women and Equalities Select Committee can consider and make sure that in this instance retailers are made to account for what appears to be price discrimination based on sex.’
In a statement on the Boots website, the company said it had never operated a pricing system that discriminated against women ‘so we were surprised and disappointed to see recent examples in the press that did not reflect our own standards’
She added: ‘I think many women will understand the point that is being made, particularly when it comes to clothing and toiletries.
‘Sometimes the difference in price is noticeable, but I think an independent piece of research like this, an investigative piece of journalism, has really shone a spotlight on how widespread this problem appears to be.’
The Times reported that out of hundreds of products its team analysed, they found only one example of a male item which was pricier than one aimed at females a set of underwear.
But dozens of ‘female’ products were more expensive.
Across all products with different prices, those pitched at women were 37 per cent higher on average, the newspaper said.
Sam Smethers, chief executive of women’s rights charity the Fawcett Society, accused retailers of a ‘sexist rip off’.
She told the Press Association: ‘These findings are shocking because they show just how systematic it is across the retail industry.
‘They didn’t just find one or two examples. Some are targeted at adults, some at children, it includes clothing, toiletries and so on it really is a wide range of products, and they found a 37% mark up on average for products that were marketed as being for women or for girls.
‘That is not just 5%, 10%, that is over a third more that women are paying for the pleasure of being marketed to as a woman. And there is nothing intrinsically different about those products that justifies an increase of that kind.
‘It is a big rip off. It is a sexist rip off and we have all just got to see through it and start demanding something different.’
MailOnline has contacted a spokesperson for Boots and is awaiting comment.
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