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NEW YORK Ugh. Tying your shoes does life get any worse? Nike feels your pain. The company has unveiled its first power lacing sneaker allowing users to make the fit looser or snugger on the fly by pressing buttons on the side of the shoe.

When users step into the shoe, their heel will hit a sensor. The wearer then can press two buttons on the side that adjust the grip. In the future, you won even have to hit buttons like some kind of common button presser. The sensor will sense when the user needs to have the shoe tighter or looser.

If you find tying your shoe a horrific chore, you might love some of these other inventions, such as “anti clog traction,” which uses technology that prevents mud from sticking to the soles of soccer cleats. Actually, that not a bad idea.

Nike also unveiled a new Nike Plus app, an all access pass for athletes. The app, available in June, connects to its suite of apps that include running and training aids and provides access to Nike experts.

“We entered a new era of personalized performance,” said Mark Parker, Nike president and CEO. “Today, athletes want more than just a dash board. They want a relationship.”

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