tan ugg boots State’s largest outlet mall taking shape in Livermore
LIVERMORE The buildings are in place and some of the designer names are already hanging from the facade of what will be the largest outlet mall in California.
The recently re branded San Francisco Premium Outlets in Livermore is putting the finishing touches on a 185,000 square foot expansion, which will add about 50 upscale stores to the 130 already there. Among the new arrivals are Jimmy Choo, Tory Burch, UGG Australia, Versace, Rag Bone New York and Dsquared. Giorgio Armani, Disney and Gucci are also on the city’s list, but those stores have not been confirmed by the mall’s owner, the Indianapolis based Simon Property Group.
The mall’s 700,000 square feet of retail space will surpass that of any other outlet center in California, according to Livermore Economic Development Manager Catherine Ralston.
“It’s a really positive opportunity for Livermore to grow our retail options,” Ralston said. “It brings a lot of visitors to Livermore who wouldn’t normally come here. The hope is that they’ll do some shopping and then come back to experience wine country and the downtown. It’s really a boon for the entire Tri Valley.”
When it opened in 2012, the outlet center generated 2,000 jobs, and Livermore currently boasts one of the lowest unemployment rates in the region at 3.5 percent. The expansion will create an additional 750 to 800 jobs, according to Simon.
The flow of consumers translated into $2 million in sales tax revenue that went directly into the city’s general fund last year, allowing the city to maintain essential police and library services, said Livermore’s Community and Economic Development Director Stephan Kiefer. The expansion is estimated to drop an additional $800,000 into the city’s coffers annually, Kiefer added.
The outlet mall drew more than 7 million visitors last year, according to the city, a large number of them tourists from Asian countries such as China, Japan, Taiwan and Korea. Bus tours advertised overseas include the Premium Outlets in tours of San Francisco, a major reason for the recent re christening.
Every month, up to 50 countries are represented as international shoppers come in by the busload to spend the day buying high end items they either can’t get at home or can get here at much cheaper prices.
“I think the center speaks specifically to the market we have here,” said San Francisco Premium Outlets Marketing Director Dave Ackerman. they’re looking for the best opportunity to find the goods they’re looking for . It’s sort of a natural fit. It’s great shopping in a great atmosphere.”
One San Rafael shuttle service, Outlet Hop, offers tours for $75 that include round trip pickups from Bay Area hotels, five hours of shopping time, and help with bags.
Outlet Hop’s owner, David Farahi, has a fleet of vans that picks visitors up from their hotels by reservation only, typically booked through the website or concierge. His drivers take hundreds of eager shoppers from San Francisco to Livermore each year, primarily tourists from Singapore, Australia, New Zealand, Malaysia, the United Kingdom, and Canada. currency), and here they can get them for $30,” Farahi said. “It’s the prices and the brands.”
To handle the increased traffic from the expansion, the mall is adding 950 parking spaces, bringing the total to 2,400, and during holidays it will provide off site parking to employees to make room for the crowds, Kiefer said. After the expanded mall opens, the city will work with police to determine if additional traffic controls are needed.
The bigger and better Premium Outlets is just one piece of a larger puzzle that city officials say will transform the El Charro/I 580 interchange into a shopping destination benefiting Livermore and the entire Tri Valley.
Across the street to the south, crews are scheduled to break ground in late August for the Shoppes at Livermore, a 124,000 square foot shopping center that will bring in additional high end retailers and five restaurant sites.
On the Pleasanton side of El Charro Road is the future site of Pacific Pearl, a 112,000 square foot shopping center catering to Asian tourists and the broader local population, anchored by Asian American supermarket chain Marina Food and Chinese restaurant King Wah. Construction is expected to begin in January.
“Given the draw of the Premium Outlets and its expansion, we know that’s going to attract business to Pleasanton, but we know that it’s also going to be supported by the local residents and the rest of the Tri Valley,” said Pleasanton Economic Development Director Pamela Ott. The development will also include 20 to 30 additional restaurants, retail, and service businesses, according to the developer’s website.
Employers have more than 1,000 full time, part time, and seasonal positions to fill, including store managers, assistant managers, sales associates, stockroom workers, custodial staff, and others.