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A man who sold fake Ugg boots from a Birmingham shopping centre, in the run up to Christmas, has been hit with a court fine after being convicted of trademark violations.

Scott Sutton opened a unit in The Pavillions on Christmas Eve 2014 and lured customers in with branding identical to that used by the iconic Aussie bootmaker, plus a 70 per cent discount offer.

He sold pairs at 50 each, during a four day sales spree before officers acted on concerns raised by a city centre PCSO to move in and close the shop down.

Enquiries were made with Ugg ‘s brand protection and legal advisors who confirmed the store wasn’t legitimate and officers traced several customers tricked into believing the boots were genuine.

They included one 15 year old girl who was told by a sales assistant the boots were genuine but could be sold at knock down prices as “they weren’t made at the real Ugg factory”.

Sutton, formerly of Newfield Road in Hagley, was behind the till on 27 December 2014 when police swooped and in an interview, he claimed he hadn’t committed a criminal offence and that it was a matter for trading standards.

Sutton admitted the offences and at Birmingham Crown Court on Tuesday (May 2) was fined 5,000 and ordered to pay 980 in costs; he faces being jailed for three months if he fails to pay the fine.
ugg classic tall sale 5000 for selling fake Ugg boots in shopping centre